Combine ingredients and rub over surface of roast. Cook immediately or wrap tightly in plastic wrap and refrigerate overnight for a stronger "cured" flavor.
Place roast on rack in an open roasting pan. Insert meat thermometer so bulb is centered in the thickest part. Do not add water or cover.
Roast in a 425 degrees F oven for 45-50 minutes. Remove roast when thermometer registers 135 degrees F for medium-rare. Let stand for 10 minutes before carving. Slice thin.
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